Just in time for your last-minute holiday shopping, The Raincross Gazette is launching a limited edition “Happy Side” merch collection.
Driven by our commitment to increasing the spirit of neighborliness in Riverside, RG greets its readers each morning with a “Happy Day” message. This standard inspired our resident historian, Glenn Wenzel, to tell the story of Riverside’s 1974 The Happy Side Is Riverside marketing campaign designed to showcase the city’s charm, boost community pride, and attract visitors despite some local controversy (a Riverside tradition).
This truly limited collection, with only 24 pieces available, features a recreation of the original Happy Side illustration on a green crewneck with RG’s signature raincross embroidered in yellow and a heavyweight white tee printed in forest green.
