
Sunday Gazette: November 17, 2024
Hello Riverside, and Happy Sunday!
Thank you to the 374 readers who took the time to respond to our reader survey over the last several weeks. That was a 30% increase in participation compared to last year's survey. Thank you!
I was thrilled that 90% of you rated The Gazette as "reputable" or "highly reputable." One of my favorite pieces of feedback came from this response:
"I'm really glad the RG exists. It's very informative. I work from home for an organization based outside of Riverside County, and this newsletter helped me connect with the city after I moved here last year when I didn't know anyone. I like that it is positive and focused on building and empowering communities.”
Helping Riversiders find that level of connectedness is my specific vision for The Gazette, and I am so glad we are beginning to realize it.
Your more critical feedback was also greatly appreciated. The most common theme was a desire for more deeply reported local news, especially about City Hall. I am eager to meet that desire and am working toward increasing our revenue and adding a dedicated City Hall reporter in the new year to bring you more of the government accountability journalism you've requested.
I'm deeply grateful that so many of you see the RG as a trusted source for Riverside news, and I promise to keep working to earn that trust every day.
Finally, congratulations to Delia Alvarado, the winner of our giveaway, who won a gift basket with a $100 gift card from Ampersand Gifts and Goods in the Riverside Plaza.

HISTORY
Remembering “The Happy Side Is Riverside”Campaign
Riverside’s "Happy Side" campaign set out to showcase the city’s charm, foster community pride, and draw in visitors—despite some local controversy.

While Disney's slogan is "The Happiest Place on Earth," Riverside had a similar slogan for a short time fifty years ago: "The Happy Side Is Riverside."
The Riverside Chambers of Commerce (Arlington, La Sierra, and Riverside Chambers) presented a proposal in May 1974 to the city council for funding for an advertising campaign to present the city in a positive light with the "Happy Side" slogan. The campaign was developed by the Riverside firm of Hogan and Vecchio and used radio jingles, billboards, magazine and newspaper ads, buttons, decals, and other media. The purpose was to attract visitors to the city and inspire civic pride among the citizens. The Chamber wished to present Riverside from a favorable, positive, and HAPPY viewpoint.
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NEIGHBOR OF THE WEEK
Neighbor of the Week: Seth Zurer
Each week, we will introduce a new neighbor. This is not a who's who list. These are regular Riversiders doing exceptional things.

I moved to Riverside at the end of 2021 with my wife, child, and dog. After 25 years as a Chicagoan, starting over in a new community and building a new life as a family has been exciting and challenging. I’m very privileged that I’ve been able to pursue my passions here in Riverside: baking sourdough bread, talking and thinking about restaurants and food, spending time with my family, and getting to connect with so many fascinating people in my new home. I operate a cottage bakery from my Wood Streets bungalow: Zurer Bread (zurerbread.com). I love baking for my neighbors; every time someone walks up and says, “Hey, you’re the bread guy,” I get a real charge out of it. I write a regular column about eating in Riverside for the Raincross Gazette - I’m excited to be able to share my explorations and favorites with readers. But I’m perhaps most proud of my (nearly) perfect record-winning pub trivia at the Barn (on the UCR campus) with my team: go Backbenchers!! If you’d like to challenge us, I encourage you to come every Tuesday night at 5:30 pm.
CREATIVE PROMPTS
Pull to Open
A prompt to encourage your practice of creativity this week from Riversider and local author Larry Burns.

Hello and welcome back, back, back! Last week, we dropped into the reverberating world of echoes, exploring their sonic depths to uncover hidden dimensions of our creative sides. Did you cartograph an echo map that revealed the acoustic secrets of your surroundings? Maybe symphonies are more your thing, so you composed an echo chamber that resonated with layered soundscapes? Even if the best part of this exercise was the quiet moments between all that noise, echoes remind us that we are always making an impact on the world.
This week, we won't need our voices to be creative because we're relying on the laws of attraction for this week's creative nudge: magnets. From the compasses that guided ancient explorers to the powerful magnets that drive modern technology, magnets have played a vital role in shaping our world. Certainly, it's up to the task of helping you take a creative look at your surroundings for a few minutes.
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This Week in Riverside
Sunday, November 17
- Mission Inn Foundation Grand Opening! at Mission Inn Foundation Visitors Center and Museum
- Ken Carson at Riverside Municipal Auditorium
- UCR Botanic Gardens at UCR Botanic Gardens ($5.00 - $8.00)
Monday, November 18
- Board of Public Utilities at Riverside City Hall
- Commission on Aging at Riverside City Hall
- Monday Carillon Recitals at UCR Bell Tower
Tuesday, November 19
- Assistance League Riverside Holiday Boutique Opening! at Assistance League Riverside
- City Council at Riverside City Hall
- Free Homework Help at My Learning Studio
- Inland Empire Chorus Rehearsal at Temple Beth El Synagogue Social Hall
- Trivia Night at The Barn Stable at UCR, The Barn
- Tuesday Karaoke at The Hideaway
Wednesday, November 20
- Certified Farmers Market at 10th & Lemon Streets
- Cultural Heritage Board at Riverside City Hall
- Safety, Wellness, and Youth Committee at Riverside City Hall
- Crafternoon: Turkey Table Placecards at Marcy Branch Library
- Eddie Izzard at Fox Performing Arts Center ($69.00 - $79.00)
- Ian Dicke and Matt McBane at UCR ARTS
- Idaho Vandals at UC Riverside Highlanders Womens Basketball at SRC Arena
- Northern Colorado Bears at California Baptist Lancers Mens Basketball at Fowler Events Center
- Open Mic Music Series at Back To The Grind
- Paint n Sip Party! Pumpkin Spice! at Retro on Main
- San Diego State Aztecs at California Baptist Lancers Women's Basketball at Fowler Events Center
Thursday, November 21
- Craft Fair at Janet Goeske Center
- Commission on Disabilities at Riverside City Hall
- Economic Development Committee at Riverside City Hall
- Planning Commission at Riverside City Hall
- Comedy Night at The Box ($60.00)
- Nurses Night Off Comedy Show at Mezcal Ultra Lounge
- Women's Volleyball vs. Cal Poly at UCR
Friday, November 22
- Riverside Sunrise Rotary at Zacatecas Mexican Cafe
- Sunday in the Park with George at The Wallace Theatre at California Baptist University ($9.00 - $14.00)
- The Ghost Inside "Searching For Solace Tour" at Riverside Municipal Auditorium ($29.50)
Saturday, November 23
- Downtown Certified Farmers Market at Main Street at 5th
- 32nd Annual Festival of Lights at the Mission Inn at Mission Inn Hotel & Spa
- 2024 Festival of Lights Cleanup at Mission Inn Avenue
- Damage Inc. at Romanos Concert Lounge
- Eastern Washington Eagles at California Baptist Lancers Mens Basketball at Fowler Events Center
- Feast for Furry Friends at Mary S. Roberts Pet Adoption Center ($10.00)
- Kaiser Permanente to Provides Flu Vaccines at Mission Inn Festival of Lights
- Kathleen Madigan: The Potluck Party at Fox Performing Arts Center ($39.50 - $65.00)
- Seating for Festival of Lights at First Congregational Church of Riverside ($20.00)
- Women's Volleyball vs. UC Santa Barbara at UCR
Sunday, November 24
Save The Date
- December 7: Holiday Express Train at Riverside Downtown Metrolink Station ($25.00 - $30.00)
- December 12: Museum of Riverside's 100th Anniversary Gala at Riverside Municipal Auditorium ($125.00 - $5,000.00)
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