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A Taco Bell Live Más Café features specialty beverage menus and a modern interior design. Three locations open in the Inland Empire this week. (Courtesy of the Diversified Restaurant Group)
Taco Bell is bringing its new Live Más Café concept to the Inland Empire with three locations opening in early November, offering residents a coffee shop experience alongside traditional menu items.
The cafés will open at 220 W. Ontario Ave. in Corona on Nov. 4, 1420 University Ave. in Riverside on Nov. 5, and 9709 Base Line Road in Rancho Cucamonga on Nov. 11. Each location will host opening celebrations with games, giveaways and free samples.
The new concept focuses on beverages not typically associated with fast food restaurants. Specially trained employees called "Bellristas" will prepare churro-topped frozen drinks, fruit-flavored agua refrescas, Mexican mochas and dirty sodas — carbonated drinks mixed with cream and flavored syrups.
"Live Más Café is elevating the quick service restaurant experience with an amazing Mexican-inspired beverage platform that accompanies the great products customers crave at Taco Bell," said SG Ellison, CEO and president of Diversified Restaurant Group, the franchise owner opening the locations.
The cafés feature redesigned interiors meant to encourage customers to stay and enjoy their drinks rather than grab food and go. The concept launched as a test in Chula Vista last year before expanding to other Southern California cities.
Diversified Restaurant Group operates more than 360 Taco Bell and Arby's restaurants across multiple states. The company plans to open additional Live Más Café locations in 2025 in Eastvale, Hemet, La Cañada, Lake Forest, Lancaster, Newhall, Pasadena, Temecula and Yorba Linda.
The Corona location opens Monday, Nov. 4 at 220 W. Ontario Ave. The Riverside location opens Tuesday, Nov. 5 at 1420 University Ave. The Rancho Cucamonga location opens Monday, Nov. 11 at 9709 Base Line Road.
